A Day in the Life of an Organic Personal Care Business: How a New Product Line Is Born

Creating organic personal care products is not just about blending ingredients; it’s about crafting solutions with purpose and integrity. At Vic West Organics, every product starts with a mission: to provide clean, effective, and affordable alternatives in a market dominated by synthetic and overpriced options. Here’s a behind-the-scenes glimpse into how a new product line comes to life:

1. The Spark: Identifying a Need

Every product begins with identifying a gap in the market. Maybe it’s a lack of truly natural options or products that are out of reach for most budgets. For example, our Tension Muscle Relief Spray was born from the need for an effective, natural solution to everyday aches and pains—free from synthetic chemicals.

Customer feedback often sparks new ideas, too. Listening to what our customers want helps us refine existing products and envision new ones.

2. Research and Ingredient Sourcing

Once the idea takes root, we research ingredients extensively. We prioritise certified organic and sustainable ingredients that deliver on efficacy and align with our mission to avoid synthetics. Sourcing involves partnering with trusted suppliers who share our commitment to quality.

3. The Fun Part: Formulating

Formulating is where the real creativity happens. Balancing ingredients to create effective, luxurious products is both science and art. We test various combinations, ensuring safety, efficacy, and adherence to industry standards while staying true to our values of using pure, unadulterated ingredients.

Some formulations work beautifully from the start, while others require multiple trials. Testing and tweaking until we achieve the perfect product is all part of the process.

4. Collaborating with Experts

When needed, we collaborate with compound chemists to refine our formulations, ensuring every product meets safety and regulatory benchmarks. This partnership helps us create products that deliver results while maintaining the highest standards of quality.

5. Costing and Packaging

Budgeting is essential to keep our products affordable without compromising on quality. From raw materials to packaging, every cost is carefully calculated.

Packaging is another crucial step—it must be functional, visually appealing, and sustainable. We believe every detail matters, from the jar in your hand to the label that tells the product’s story.

6. Branding and Labelling

Designing labels is where creativity meets transparency. We highlight our certified organic ingredients and ensure our labels reflect the product’s purpose and quality. Customers deserve to know exactly what they’re putting on their skin, and we provide that clarity.

7. Customer Feedback and Refinements

Before launching, we test products with trusted customers and gather their feedback. This input is invaluable—it helps us refine formulations and adjust to meet real-world needs.

We also keep the lines of communication open after launch. Customer feedback often inspires improvements, adjustments, and even entirely new products.

8. Website and Marketing Updates

Every new product gets added to our website, complete with detailed descriptions and benefits. Adjusting and updating product brochures ensures customers and retailers always have the latest information.

Promotion goes beyond selling; it’s about educating our customers on the benefits of reducing their toxic load and switching to natural alternatives.

9. Liaising with Distributors and Retailers

Collaborating with distributors and retailers is key to making our products accessible. We build relationships to ensure our products reach customers who value clean, organic solutions.

10. The Final Launch

Once everything is ready, from the formulation to the packaging and promotions, the product is launched. But our work doesn’t stop there—it’s an ongoing process of listening, learning, and improving.

More Than Beauty Products

At Vic West Organics, we see our products as more than beauty solutions. They’re about health, well-being, and sustainability. Our mission is to create products that reduce the toxic load, promote natural living, and remain accessible to all.

When you choose a Vic West Organics product, you’re not just choosing natural care—you’re choosing a commitment to better health, cleaner living, and a healthier planet.

Check out our current VWO range here:

 https://www.myplacevicwest.org/shop